Referrals

What is post-stay hotel messaging? Post-stay messaging refers to automated communication sent to guests after checkout. For boutique hotels and independent hosts, a post-stay sequence typically includes a satisfaction check, a branching review request that routes positive responses to a public review platform and negative responses to a private resolution path, a referral or discount code, and a re-engagement message ahead of the next booking season. WhatsApp is the most reliable channel for post-stay communication with international guests because it works on WiFi regardless of which SIM the guest is using after returning home.

The guest has checked out. They are in a taxi to the airport, or already at the gate, or back home sorting through their photos. For most boutique hotels, independent resorts, and multi-property Airbnb or Vrbo hosts, this is where the relationship ends. No message goes out. The next communication, if it happens at all, is a generic marketing email weeks later that the guest has already forgotten how to connect to the stay they had..