Your consumer promotion ended. Your team is still compiling who redeemed what.
FMCG brands use Telerivet to run on-pack code redemptions, flash sales, and trade incentives with live validation, instant reward dispatch, and real campaign data from the first day. Across SMS, WhatsApp, Viber. Any market.
On-pack code redemption
One FMCG brand distributed unique codes across multiple SKUs. Consumers and retailers texted codes in for instant rewards. The validation layer handled fraud controls and multi-market rollouts automatically, with no manual intervention between redemption and reward delivery. Result: over $28M in attributable sales and measurable repeat purchase lifts, tracked from the moment the first code was redeemed.
Flash sales via SMS
SMS flash sales outperform other channels on urgency because there is nothing to install and no app to open. One brand runs 4-hour double-reward activations during peak hours, triggered entirely by SMS. Average redemption rate: 86%. The campaign is over before a push notification campaign would have finished warming up.
Field team activation
Messaging is not just a consumer channel. FMCG brands use Telerivet to connect trade partners and field reps directly: price compliance, inventory alerts, promo training, and incentive tracking, all via SMS. Field reps know their performance position before the month ends. Trade partners receive confirmation in the same message cycle as the consumer.
Key Benefits
Built for FMCG at Scale
- One Telerivet customer saw $28.2M+ in attributable revenue.
- A key client reported +5% market share growth.
- The same client saw a 24% reduction in customer acquisition cost.
- One campaign delivered a 526% increase in first-party data collection.
- Digital rewards with an 86% average redemption rate.
- 91% consumer opt-in rate in target markets for one client.
- Launch text-based loyalty, reward, and activation campaigns across any market.
- Ready-made templates for field sales, trade promotions, and retailer engagement.
- From first-party data capture to attributable sales, without building from scratch.
- SMS, WhatsApp, Viber, airtime, and voucher delivery on one platform.
- Reach consumers without requiring a custom app or a smartphone.
- API, webhooks, and CSV imports keep your existing systems connected.
- Brand safety workflows make approvals fast and auditable.
- GDPR, SOC 2, ISO 27001, and regional data compliance.
- Handles millions of interactions per campaign as standard.
- Dedicated FMCG success managers with hands-on programme experience.
- Prebuilt workflows so you are executing, not configuring.
- 24/7 support via email and phone, with dedicated technical onboarding.
- Custom invoicing and payment terms.
- Real-time usage monitoring.
- Spend controls and budgeting tools.
- Every code redemption, flash sale, and field interaction writes to your contact database.
- One campaign delivered a 526% increase in first-party data collection.
- Segment, re-engage, and retarget from data your brand owns, not a third-party platform's.
Running a large-scale operation? Explore Telerivet Enterprise
Impactful Results
Code validation in real time
Redemptions are validated, fraud-checked, and rewarded automatically. Your campaign data is live during the campaign, not two weeks after it closes.
Consumer and trade on the same platform
Consumer messaging, retailer validation, and field team coordination run from a single orchestration layer. You stop stitching together separate tools for each audience.
Promotions live in days
Code tables, validation logic, and reward dispatch are built into the platform. Campaigns go live on your timeline, not your vendor's. Promo management platform optional. No months of integration work.
Reward delivery to any channel
Airtime, voucher codes, and WhatsApp rewards reach consumers without requiring an app. Channel coverage follows your market, not the other way around.
Attribution that traces back to the SKU
Sales uplift, repeat purchase, and market share data connected to individual program mechanics, not aggregated estimates.