SMS remains one of the most effective ways to reach users.
But as sending scales, so does the cost.
And not always in ways you expect it to…
This Telerivet article explores where those hidden costs come from and how teams can manage them more effectively.
While high-volume SMS sounds daunting, there are some simple steps you can take to make your life easier and your campaigns more powerful.
We’ll cover:
- What sending SMS normally involves
- The challenges of scaling SMS in one country
- The challenges of scaling SMS internationally
- How to manage the hidden costs of SMS at scale
- Going multi-channel and spreading cost
- SMS cost-optimization across markets with Telerivet
- Leverage analytics to maximize impact