Blog

As inflation lingers and consumer demand flattens, FMCG firms are returning to a familiar strategy: sharpen the offer, double down on loyalty, and stay close to the customers that matter most.

In this Telerivet article, we’ll cover a winning playbook that is driving high ROI for a series of global consumer brands and smaller players:

• It’s a strange economic environment
• What do FMCG firms do when retail is down?
• How can you consolidate your market during a squeeze?
• The winning playbook in FMCG
• The Telerivet SMS playbook in action

The Hidden Cost of Channel Fragmentation

Your customers move seamlessly between messaging apps. WhatsApp for quick updates. SMS for one-time passwords and transactional alerts. Viber for regional preferences. Messenger for FAQs. To them, it is all one conversation.

SMS remains one of the most effective ways to reach users.

But as sending scales, so does the cost.

And not always in ways you expect it to…

This Telerivet article explores where those hidden costs come from and how teams can manage them more effectively.

While high-volume SMS sounds daunting, there are some simple steps you can take to make your life easier and your campaigns more powerful.

We’ll cover:

• What sending SMS normally involves
• The challenges of scaling SMS in one country
• The challenges of scaling SMS internationally
• How to manage the hidden costs of SMS at scale
• Going multi-channel and spreading cost
• SMS cost-optimization across markets with Telerivet
• Leverage analytics to maximize impact

When messaging is critical to your operations, basic tools aren’t enough.

Telerivet goes beyond simple connectivity to give global teams the infrastructure, support, and control they need to scale WhatsApp communication alongside their other channels.

In this Telerivet article, we’ll cover:

• Should WhatsApp be part of a corporate communications strategy?
• What options does WhatsApp offer for business?
• The integrated WhatsApp enterprise strategy for international reach
• How to be multichannel with Telerivet
• Telerivet Enterprise: More than connectivity
• Telerivet: Messaging when it matters

Most teams think about failovers as insurance. Something you set up in case things go wrong.

Enterprise SMS platforms give organizations the infrastructure to reach customers, coordinate teams, and automate workflows across borders and departments.

In this guide, we’ll explore what makes SMS enterprise-ready, how it’s used by global firms, and how Telerivet helps teams communicate smarter at scale.

• What is enterprise SMS?
• The 5 key features that make SMS enterprise
• What use cases do firms use enterprise SMS for?
• SMS is easy at scale with Telerivet
• Unify SMS with your other campaigns and channels

As ride-sharing apps expand, the cost and complexity of communication becomes harder to ignore.

Every new market adds operational pressure. Every new user adds messaging volume. The systems that once supported growth start to strain.

In this Telerivet article, we look at how leading platforms are adapting by rethinking infrastructure, cutting unnecessary spend, and finding smarter ways to scale:

• How ride-sharing apps are growing sustainably
• The state of ride-sharing apps
• The challenges of internationalization
• How connectivity becomes expensive at scale
• How ride-sharing apps are mitigating rising costs
• Telerivet makes it cheaper to scale
• Telerivet: Messaging when it matters

In today’s humanitarian sector, the ability to measure impact and assess needs with reliable data is no longer optional - it’s essential for securing funding and delivering effective support.

It’s the difference between thriving and struggling for survival. Data-driven innovation is now the primary lever for humanitarian organizations to secure funding, maximize impact, and adapt to a rapidly changing world.

What has become apparent is that measuring impact isn’t just about accountability. It’s about proving to donors that their funds are making a real difference. Moreover, measuring needs ensures that resources are targeted where they’re most effective, building trust and credibility with both beneficiaries and funders.

More and more humanitarian organizations are turning to digital tools, data, and smarter systems to sustain impact and secure future funding.

If used correctly, these programs can improve provision, deliver budget efficiencies, and act as magnets for future funding. A well executed digital transformation campaign can pay for itself, showing results in ways that traditional methods never could.

Automated text messaging isn’t just a convenience - it’s a strategic advantage. Whether you’re delivering login codes, appointment reminders, crisis alerts, or customer surveys, automated texts help you reach the right people at the right time, on the channels they trust most.

In this article, we explore how Telerivet makes it easy to build, manage, and scale your automated messaging - reliably, globally, and without needing to write reams of code.

• What are automated texts?
• How you can send automated texts with Telerivet
• 3 use cases for automated texting
• Alternatives to SMS