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When wallets tighten, loyalty matters more.

The brands winning today are building consumer habits with fast, targeted campaigns that reward the right customers and drive real volume.

In this Telerivet article, we’ll show you how a simple SMS mechanic is helping FMCG firms grow share, boost retention, and build first-party data without months of setup.

We’ll cover:

• Why loyalty campaigns are super high ROI
• Speed is key to staying ahead of your competitors
• How the loyalty program works
• The impact of a loyalty program
• How Telerivet’s communication orchestration drives revenue

In the fast-moving consumer goods sector, market share is won by those who can turn a single purchase into a habit.

This is how smart communication infrastructure bridges the gap between fragmented channels and lasting customer loyalty.

In this Telerivet article, we'll cover:

• Why FMCG brands are fighting for attention
• The playbook FMCG brands are turning to for sustained growth
• Why this playbook works for FMCG
• How this playbook grew one FMCG firm to 5% market share
• Communication orchestration: Why the playbook works
• Telerivet: Enterprise Orchestration for Revenue and Operations

FMCG leaders in emerging markets often face a choice between speed and scale, assuming they cannot have both.

The reality is that with the right infrastructure, global brands are launching complex multichannel campaigns in weeks instead of months and seeing immediate, measurable returns.

In this Telerivet article, we walk through one of our most profitable playbooks. We'll cover:

• A winning campaign and how they did it
• What this campaign really achieved: $28m or 500% database growth?
• How did this FMCG brand orchestrate a winning campaign?
• How did this communication orchestration playbook work?
• What is a communication orchestration platform?
• Telerivet: Enterprise Orchestration for Revenue and Operations

Most communication systems look simple from the outside. A company sends messages, triggers reminders, or responds to customers on SMS, WhatsApp, Viber or whatever channel is popular in that region. The experience looks straightforward. The reality beneath it is anything but.

Educational institutions rely on clear, reliable communication to keep students, families, and staff informed. This includes a wide range of organizations such as early childhood centers, kindergartens, primary schools, secondary schools, higher secondary schools, colleges, universities, coaching centers, vocational institutes, and community programs.

When you want to move fast and drive real volume, SMS rewards still deliver.

They’re simple to set up, easy to redeem, and work on any phone.

No apps. No friction.

From discounts to digital vouchers, the right reward at the right time can turn one purchase into many.

In this Telerivet article, we cover:

• What are SMS rewards?
• Does SMS drive sales?
• Using SMS to drive sales: a case study
• Different types of SMS rewards: electronic vouchers vs SMS discounts
• How to get started with SMS rewards

As inflation lingers and consumer demand flattens, FMCG firms are returning to a familiar strategy: sharpen the offer, double down on loyalty, and stay close to the customers that matter most.

In this Telerivet article, we’ll cover a winning playbook that is driving high ROI for a series of global consumer brands and smaller players:

• It’s a strange economic environment
• What do FMCG firms do when retail is down?
• How can you consolidate your market during a squeeze?
• The winning playbook in FMCG
• The Telerivet SMS playbook in action

The Hidden Cost of Channel Fragmentation

Your customers move seamlessly between messaging apps. WhatsApp for quick updates. SMS for one-time passwords and transactional alerts. Viber for regional preferences. Messenger for FAQs. To them, it is all one conversation.

Consumers today move fast. They discover products on social platforms, compare prices in seconds, and expect brands to meet them with relevant updates at the right moment. Across FMCG, beauty, retail, and D2C categories, one pattern is consistent. Brands that create simple, well timed touchpoints through messaging build stronger loyalty and higher conversion.