Events

Ask a high-volume sender what they value in a messaging platform and you will hear about deliverability, routing, and cost per message. Almost nobody says opt-out handling. Yet when we listen to what enterprise operators actually cite as their top value drivers after a year of running campaigns across multiple countries, automated opt-out handling keeps appearing near the top of the list. One global event operator named it among their top three.

Event messaging is the communication workflow that runs between the moment someone registers for an event and the moment they walk through the door, covering confirmation, reminder, logistics, and day-of communication.  A structured messaging sequence, delivered across SMS and WhatsApp at the right intervals, is consistently the highest-leverage intervention available to close that gap without adding headcount..

Africa’s massive growth in tech and mobile is gaining attention, and Silicon Valley is taking note of this opportunity. Our CEO Joshua recently spoke on two panels that focused on mobile payments and innovation within Africa.