Global Markets
Low Volume Is Not Low Stakes: Why Small Service Teams Still Need a Record of Every Message
Over the past few months we have sat in on a run of conversations with operations heads at service firms, companies of twenty to a hundred people that maintain ...
Read more »The Flat Part of the Curve: What Buyers Miss About Messaging ROI
The part almost everyone misses about exponential curves is that for most of their length, they look like nothing is happening. The early stretch of a real ...
Read more »After Checkout: The Post-Stay Messaging Playbook for Boutique and Independent Hotels
What is post-stay hotel messaging? Post-stay messaging refers to automated communication sent to guests after checkout. For boutique hotels and independent ...
Read more »Consumer Code Promotions Without a Promo Management Platform
A consumer SMS code promotion is a campaign in which customers send a code (found on a product, receipt, or packaging) to a short code or long number via SMS, ...
Read more »How to Capture and Qualify Leads at an Auto Show via WhatsApp
WhatsApp lead capture at an auto show is the use of a QR code or short number displayed at a brand stand to initiate a WhatsApp conversation with a visitor, ...
Read more »Hotel Guest Messaging: A Practical Guide for Independent and Mid-Market Properties
The usual setup at a mid-market hotel goes like this: reservations handles WhatsApp inquiries on one number. The front desk manages arrival coordination on ...
Read more »Reaching the People at Risk: How Mobile Communication Closes the Last Mile Gap in Multi-Hazard Early Warning Systems
An early warning system (EWS) that successfully alerts a dispatch team but fails to reach the community at risk has not completed its job. In disaster risk ...
Read more »Beyond the Reminder: How Two-Way Messaging Changes the Collections Conversation
There is a specific moment when a lending operation discovers the ceiling of its messaging setup. It is not a deliverability failure. The reminders go out on ...
Read more »The In-Stay Revenue Opportunity Independent Hotels in Africa and Southeast Asia Are Leaving on the Table
In-stay messaging refers to automated or semi-automated communication sent to guests while they are on the property. For independent and boutique hotels, ...
Read more »Your Clients Are Asking for WhatsApp Now. The Question Is What They'll Be Asking for Next.
Every SMS gateway operator and regional aggregator is having the same conversation with their enterprise clients right now. The client wants WhatsApp. They ...
Read more »Delivered Is Not the Same as Received: The Case for Acknowledgment-Based Alerting
Every operations lead has lived this conversation. The alert went out. The dashboard shows delivered. And the driver, the field tech, the miner or the borrower ...
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