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Most messaging platforms sell you two things bundled together: a way to manage and automate your communications, and the routes those communications travel on. The bundling is usually invisible until you try to untangle it.

A messaging failover is the automatic rerouting of a message to a secondary channel when the primary channel fails to deliver  for example, switching from WhatsApp to SMS when a recipient has no internet connection, or from SMS to voice when a number is temporarily unreachable. Failover logic is the difference between a message that was sent and a message that actually reached someone. It operates invisibly when it works, and produces missed payments, missed appointments, and failed dispatches when it does not.

Most teams think about failovers as insurance. Something you set up in case things go wrong..

Connectivity completeness is the principle that a communication platform should be able to reach any recipient, on any channel, through any network without requiring the sender to manage that complexity. Routing decisions, fallback logic, and multi-network coverage are handled at the platform level. The operator decides who needs to receive a message and what it should say. The platform determines how to get it there.

Telerivet offers a complete connectivity solution for organizations to communicate in real time with customers, stakeholders, or staff anywhere in the world with an unmatched choice of providers.