Connectivity Completeness: Telerivet’s universal communications layer

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Connectivity Completeness: Telerivet’s universal communications layer
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Telerivet offers a complete connectivity solution for organizations to communicate in real time with customers, stakeholders, or staff anywhere in the world with an unmatched choice of providers. 

Many organizations have been forced to operate in walled gardens, paying a premium on usage due to geography or bundled features. Consolidations and shifts in the communications landscape have driven up prices in certain markets and under-served others.

This has meant that expanding into new geographies or channels can be challenging. It requires working with new providers, new APIs, and new platforms. This all incurs extra costs related to time and training, as well as having to add another tool to your tech stack. 

Connectivity doesn’t seem to produce a one-size-fits-all solution, which means the market doesn’t lean to a single provider. The fragmented nature of the market reflects the broad range of ways people can connect. Maximizing one's options leads to the challenge of integrating (and maintaining!) numerous disparate services.

When providers emerge that offer connectivity in a wide range of channels and countries, they often have significantly higher prices compared to local providers that focus on providing connectivity for a single channel in one country. Ultimately, there are segments of customers who lose out.

One loser in these dynamics has been developing economies, and those who operate in them. These dynamics reduce the unit economics of expanding services into certain regions - limiting the innovation opportunities for the local entrepreneurs and existing companies, looking to modernize and digitize. The effect can be seen in its most severe form in the difficulties faced by humanitarian organizations operating in some of the areas with the least stable communications infrastructure. 

Instead, imagine if you could separate the channel from the provider and plug in different options depending on factors like performance and price, whenever you wanted to. If you could plug different channels into your universal layer so you could combine them, swap them, turn them on and off, and integrate them seamlessly with workflows and campaign designs.

Connectivity fuels all communications services, and getting it right for the nuanced realities of your geography, industry, and use cases is essential. When you get it right, your innovations scale, creating value for everyone – you, the people who use your services, and the connectivity ecosystem.

Connectivity Completeness Infographic v3

Telerivet’s powerful connectivity deployment engine delivers industry-leading true global service reach. But what does this mean in practice?

  • Unrivaled ability to deploy complete connectivity anywhere in the world:
    • Telerivet can integrate with a wide range of third-party messaging APIs, whether it’s a local SMS gateway or mobile network in your country, or a chat app like WhatsApp or Viber. And Telerivet’s proprietary Android gateway unlocks affordable two-way SMS capability anywhere with a mobile signal.
  • Spend optimization for connectivity:
    • To minimize connectivity spend, clients need leverage with providers. Telerivet’s flexible connectivity technology means clients can plug in a wide array of providers and options.

An organization’s connectivity journey starts with an immediate need, ranging from simple inbound message handling, to marketing broadcasts, to OTPs, to chat app bots, or even mobile reward disbursements. Ultimately, as organizations have success with their mobile communication efforts, their needs often advance to a broader connectivity picture including:

  • Two-way capable SMS
  • One-way SMS broadcasts capable of high volume
  • Chat app support (such as WhatsApp or Viber)
  • Ability to incentivize and reward contacts with airtime or mobile reward bundles.
  • In certain markets, USSD and Voice.

All these channels can be accessed and integrated with Telerivet. Plug in the providers and gateways that work best for you. Telerivet’s campaign manager, automated service builder, and contact data platform enable sophisticated, custom use cases, as well as simple ones such as broadcasts and polls.

Democratizing connectivity brings an improvement in the quality and the reach of services. It means that superapps in South East Asia can lean on best-in-class infrastructure at market appropriate costs. It means tech companies in the US aren’t trapped by expensive providers because they’d built those systems into their products. And it means humanitarian organizations doing crucial work in unstable locations can deploy their essential communications gateways how they need them, when they need them.

Telerivet orchestrates the activities of an array of partners so that joint efforts increase value for all participants. This accelerates innovation around today's mass-engagement technologies.

Connectivity completeness is about bringing best-in-class services to everyone, anywhere.

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