Joshua Stern

FMCG leaders are facing squeezed margins and rising ad costs, making direct customer connection vital for survival.

Here is how communication orchestration turns mobile messaging into a scalable engine for profit and data ownership.

In this Telerivet article, we'll cover:

• Why FMCG firms are fighting for efficiencies right now
• Communication orchestration use case #1: Drive sales and boost revenue
• Communication orchestration use case #2: Build marketable database
• Communication orchestration use case #3: Cross-channel customer communication
• What is communication orchestration?

• Telerivet: Enterprise Orchestration for Revenue and Operations

In general trade markets, simple infrastructure often drives the biggest returns.

In this Telerivet article, we'll cover why savvy brands are choosing orchestrated SMS and messaging channels over expensive app development to drive loyalty and sales.

• When does SMS go up against branded apps?
• The advantages of SMS, WhatsApp, and Viber 
• When branded apps work and what to be afraid of
• The FMCG SMS playbook that drove $28m in one campaign
• What is communication orchestration?

• Telerivet: Enterprise Orchestration for Revenue and Operations

Acquisition gets all the attention...

But for FMCG brands, driving that second or third purchase can make the difference between a loss-leader and a flagship product.

And the fastest way to do it?

SMS.

It’s fast, personal, and already in every shopper’s pocket.

In this Telerivet article, we''ll show you how leading brands are using SMS rewards to turn everyday buyers into loyal customers - and doing it in just two weeks:

• First time purchasing vs repeat purchasing
• Why is SMS an important channel?
• The SMS play that rockets FMCG repeat sales
• Does the SMS rewards play work?
• How you can set up and run this play in as little as two weeks

When wallets tighten, loyalty matters more.

The brands winning today are building consumer habits with fast, targeted campaigns that reward the right customers and drive real volume.

In this Telerivet article, we’ll show you how a simple SMS mechanic is helping FMCG firms grow share, boost retention, and build first-party data without months of setup.

We’ll cover:

• Why loyalty campaigns are super high ROI
• Speed is key to staying ahead of your competitors
• How the loyalty program works
• The impact of a loyalty program
• How Telerivet’s communication orchestration drives revenue

In the fast-moving consumer goods sector, market share is won by those who can turn a single purchase into a habit.

This is how smart communication infrastructure bridges the gap between fragmented channels and lasting customer loyalty.

In this Telerivet article, we'll cover:

• Why FMCG brands are fighting for attention
• The playbook FMCG brands are turning to for sustained growth
• Why this playbook works for FMCG
• How this playbook grew one FMCG firm to 5% market share
• Communication orchestration: Why the playbook works
• Telerivet: Enterprise Orchestration for Revenue and Operations

FMCG leaders in emerging markets often face a choice between speed and scale, assuming they cannot have both.

The reality is that with the right infrastructure, global brands are launching complex multichannel campaigns in weeks instead of months and seeing immediate, measurable returns.

In this Telerivet article, we walk through one of our most profitable playbooks. We'll cover:

• A winning campaign and how they did it
• What this campaign really achieved: $28m or 500% database growth?
• How did this FMCG brand orchestrate a winning campaign?
• How did this communication orchestration playbook work?
• What is a communication orchestration platform?
• Telerivet: Enterprise Orchestration for Revenue and Operations

When you want to move fast and drive real volume, SMS rewards still deliver.

They’re simple to set up, easy to redeem, and work on any phone.

No apps. No friction.

From discounts to digital vouchers, the right reward at the right time can turn one purchase into many.

In this Telerivet article, we cover:

• What are SMS rewards?
• Does SMS drive sales?
• Using SMS to drive sales: a case study
• Different types of SMS rewards: electronic vouchers vs SMS discounts
• How to get started with SMS rewards

As inflation lingers and consumer demand flattens, FMCG firms are returning to a familiar strategy: sharpen the offer, double down on loyalty, and stay close to the customers that matter most.

In this Telerivet article, we’ll cover a winning playbook that is driving high ROI for a series of global consumer brands and smaller players:

• It’s a strange economic environment
• What do FMCG firms do when retail is down?
• How can you consolidate your market during a squeeze?
• The winning playbook in FMCG
• The Telerivet SMS playbook in action

In today’s humanitarian sector, the ability to measure impact and assess needs with reliable data is no longer optional - it’s essential for securing funding and delivering effective support.

It’s the difference between thriving and struggling for survival. Data-driven innovation is now the primary lever for humanitarian organizations to secure funding, maximize impact, and adapt to a rapidly changing world.

What has become apparent is that measuring impact isn’t just about accountability. It’s about proving to donors that their funds are making a real difference. Moreover, measuring needs ensures that resources are targeted where they’re most effective, building trust and credibility with both beneficiaries and funders.

More and more humanitarian organizations are turning to digital tools, data, and smarter systems to sustain impact and secure future funding.

If used correctly, these programs can improve provision, deliver budget efficiencies, and act as magnets for future funding. A well executed digital transformation campaign can pay for itself, showing results in ways that traditional methods never could.

In today's challenging environment, NGOs and humanitarian organizations need reliable, cost-effective communication solutions more than ever. As uncertainty ripples across the sector, finding affordable ways to maintain critical communication channels with beneficiaries and field teams is essential.

In this article, we'll cover:

• The Power of Connectivity Completeness
• Understanding the Telerivet Android Gateway
• Use Cases: Android Gateway in Action
• Building Resilient Communication Systems
• Getting Started: Technical Setup Guide
• Remote Deployment Best Practices
• Telerivet: Messaging when it matters