When wallets tighten, loyalty matters more.
The brands winning today are building consumer habits with fast, targeted campaigns that reward the right customers and drive real volume.
In this Telerivet article, we’ll show you how a simple SMS mechanic is helping FMCG firms grow share, boost retention, and build first-party data without months of setup.
We’ll cover:
- Why loyalty campaigns are super high ROI
- Speed is key to staying ahead of your competitors
- How the loyalty program works
- The impact of a loyalty program
- How Telerivet’s communication orchestration drives revenue
Why loyalty campaigns are super high ROI
If you’re looking for reliable, scalable returns in consumer marketing, loyalty campaigns still outperform just about everything else.
And the reason is simple: retention is where your margins are made.
Acquiring a new customer is expensive - and for most brands, CAC doesn’t shift dramatically in either direction.
But retention?
That’s where the movement is.
A loyalty campaign that boosts repeat purchase by just a few percentage points can have a compounding effect on margins, revenue, and brand equity over time.
And the ceiling is high.
Doubling your retention sounds crazy but it’s possible. In fact, it’s probably expected if you’ve never run a structured rewards program before. Once a customer starts buying more than once, the cost to serve them drops, and your margin per unit increases.
At that point, you’re building habits.
In segments like FMCG, where the next purchase is always up for grabs, loyalty becomes your real moat. And the brands that move first win the most.
Speed is key to staying ahead of your competitors
Big brands are often slow to move and that’s your opportunity.
If you can get a campaign in market before they do, you’re first to reward customers and you’re first to collect data, build habits, and lock in preference.
Most loyalty platforms aren’t built for speed.
They need integrations, approvals, agencies, and weeks of lead time. By the time the campaign’s live, the moment’s passed. What you want is a fast, focused tool that lets you test, iterate, and scale before anyone else even starts briefing creative.
That’s where lightweight SMS loyalty campaigns shine.
You don’t need to launch a whole ecosystem. You just need one mechanic that works: reward your customers directly through the channel they already use.
In markets where the ground shifts quickly, speed can be a real strategic advantage. Move fast, get data, and double down before your competitors catch up.
How the loyalty program works
At its core, the mechanic is simple: buy, text, reward.
A unique code is printed inside or on your product packaging. When the customer buys the product, they text the code to a dedicated number. That triggers an instant response, typically a reward or discount, delivered by SMS, WhatsApp, or Viber.
From there, the real value begins.
Every interaction adds to your database.
You can run follow-up campaigns, target by frequency or region, and even tailor rewards based on behavior, all without building an app or deploying expensive infrastructure.
It works equally well for consumers and retailers. Some brands use the same mechanic to reward store staff or field agents, turning a simple text-in into a broader tool for trade marketing and sell-through. And because Telerivet supports fallback logic and multichannel delivery, you don’t have to guess what channel works best - it just works.
Fast to launch. Easy to run. Built for scale.
It’s a loyalty program that actually performs without having to change your whole organization.
The impact of a loyalty program
This isn’t theory. It’s already working for many of the world’s biggest brands globally.
One FMCG brand used Telerivet’s SMS loyalty play to reward purchases and drive repeat behavior across Southeast Asia.
The result?
Over 11 million extra units sold, $28.2 million in attributable revenue, and a 5% gain in market share.
But the commercial upside didn’t stop at sales. The campaign also delivered operational and strategic value:
- A 526% increase in first-party contacts
- 24% lower cost per acquisition
- Over 50:1 return on campaign investment
- And a rollout completed in just 2–4 weeks
It worked because it was fast, simple, and direct. Consumers texted in, got rewarded instantly, and came back to buy again. Every redemption added to the database. Every message was a brand moment.
And because it ran across SMS, WhatsApp, and Viber, no segment was left behind.
When the mechanic is right, a loyalty program becomes a performance channel.
How Telerivet’s communication orchestration drives revenue
Telerivet is the communication orchestration layer that leading FMCG brands use to run fast, high-impact campaigns across SMS, WhatsApp, Viber, and more.
Telerivet has the reliability, flexibility, and data visibility global teams need.
Our platform is purpose-built for the realities of distributed, retail-first brands. That means simple code-based rewards, real-time engagement tracking, multichannel failover, and campaign automation that works on any device.
No app. No downloads. Just performance.
Whether you’re targeting consumers, retailers, or field agents, Telerivet gives you a fast, scalable way to turn everyday transactions into long-term loyalty.
Our team works directly with yours to get live quickly.
From ideation to setup, testing, and reporting, you’ll have a dedicated specialist guiding you every step of the way.
Ready to launch a loyalty program that actually performs? Let’s talk.
We’ll show you what’s possible and help you get started.
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