Most communication systems look simple from the outside. A company sends messages, triggers reminders, or responds to customers on SMS, WhatsApp, Viber or whatever channel is popular in that region. The experience looks straightforward. The reality beneath it is anything but.
A campaign is a coordinated set of messages sent to a specific audience with a clear purpose. It can be a single broadcast or a sequence that runs on its own.
As programs expand across regions, channels, and teams, automation needs to do more than fire off a reply. It needs to coordinate journeys, apply the right logic, respect consent, and adapt to real world conditions.
This is where Automated Services come in. A Service brings structure to the moments when people interact with your organization. It helps your system decide what should happen, when it should happen, and who it should happen for.
Most organizations are already sending messages. What many are missing are the small, reliable workflows that keep people engaged without constant manual effort. Automated journeys do exactly that. They run quietly in the background, save time, and keep your audience connected whether you use SMS, WhatsApp, Viber, RCS, USSD or a combination as part of your multichannel strategy.