Automation & Orchestration

FMCG leaders are facing squeezed margins and rising ad costs, making direct customer connection vital for survival.

Here is how communication orchestration turns mobile messaging into a scalable engine for profit and data ownership.

In this Telerivet article, we'll cover:

• Why FMCG firms are fighting for efficiencies right now
• Communication orchestration use case #1: Drive sales and boost revenue
• Communication orchestration use case #2: Build marketable database
• Communication orchestration use case #3: Cross-channel customer communication
• What is communication orchestration?

• Telerivet: Enterprise Orchestration for Revenue and Operations

In general trade markets, simple infrastructure often drives the biggest returns.

In this Telerivet article, we'll cover why savvy brands are choosing orchestrated SMS and messaging channels over expensive app development to drive loyalty and sales.

• When does SMS go up against branded apps?
• The advantages of SMS, WhatsApp, and Viber 
• When branded apps work and what to be afraid of
• The FMCG SMS playbook that drove $28m in one campaign
• What is communication orchestration?

• Telerivet: Enterprise Orchestration for Revenue and Operations

Acquisition gets all the attention...

But for FMCG brands, driving that second or third purchase can make the difference between a loss-leader and a flagship product.

And the fastest way to do it?

SMS.

It’s fast, personal, and already in every shopper’s pocket.

In this Telerivet article, we''ll show you how leading brands are using SMS rewards to turn everyday buyers into loyal customers - and doing it in just two weeks:

• First time purchasing vs repeat purchasing
• Why is SMS an important channel?
• The SMS play that rockets FMCG repeat sales
• Does the SMS rewards play work?
• How you can set up and run this play in as little as two weeks

When wallets tighten, loyalty matters more.

The brands winning today are building consumer habits with fast, targeted campaigns that reward the right customers and drive real volume.

In this Telerivet article, we’ll show you how a simple SMS mechanic is helping FMCG firms grow share, boost retention, and build first-party data without months of setup.

We’ll cover:

• Why loyalty campaigns are super high ROI
• Speed is key to staying ahead of your competitors
• How the loyalty program works
• The impact of a loyalty program
• How Telerivet’s communication orchestration drives revenue

In the fast-moving consumer goods sector, market share is won by those who can turn a single purchase into a habit.

This is how smart communication infrastructure bridges the gap between fragmented channels and lasting customer loyalty.

In this Telerivet article, we'll cover:

• Why FMCG brands are fighting for attention
• The playbook FMCG brands are turning to for sustained growth
• Why this playbook works for FMCG
• How this playbook grew one FMCG firm to 5% market share
• Communication orchestration: Why the playbook works
• Telerivet: Enterprise Orchestration for Revenue and Operations

FMCG leaders in emerging markets often face a choice between speed and scale, assuming they cannot have both.

The reality is that with the right infrastructure, global brands are launching complex multichannel campaigns in weeks instead of months and seeing immediate, measurable returns.

In this Telerivet article, we walk through one of our most profitable playbooks. We'll cover:

• A winning campaign and how they did it
• What this campaign really achieved: $28m or 500% database growth?
• How did this FMCG brand orchestrate a winning campaign?
• How did this communication orchestration playbook work?
• What is a communication orchestration platform?
• Telerivet: Enterprise Orchestration for Revenue and Operations

Most communication systems look simple from the outside. A company sends messages, triggers reminders, or responds to customers on SMS, WhatsApp, Viber or whatever channel is popular in that region. The experience looks straightforward. The reality beneath it is anything but.

What Campaigns Are in Telerivet

A campaign is a coordinated set of messages sent to a specific audience with a clear purpose. It can be a single broadcast or a sequence that runs on its own.

Most organizations are already sending messages. What many are missing are the small, reliable workflows that keep people engaged without constant manual effort. Automated journeys do exactly that. They run quietly in the background, save time, and keep your audience connected whether you use SMS, WhatsApp, Viber, RCS, USSD or a combination as part of your multichannel strategy.