What Campaigns Are in Telerivet
A campaign is a coordinated set of messages sent to a specific audience with a clear purpose. It can be a single broadcast or a sequence that runs on its own.
Campaigns bring structure to your communication so you can:
- stay consistent with your outreach
- reach people at the right moment
- reduce manual work
- track performance under one program
- coordinate across teams, regions, or channels
- create predictable engagement flows
While a single message works for quick updates, campaigns are ideal when you need clarity and structure at scale.
When Organizations Use Campaigns
Campaigns support nearly every type of communication program, including:
Announcements and alerts: send time-sensitive updates to the right group without manual effort.Onboarding and education: deliver drips or learning sequences that help new users or members settle in.
Reminders and renewals: follow up on subscription renewals, appointments, or deadlines.
Seasonal or annual notifications: birthdays, anniversaries, yearly reminders, annual surveys.
Interactive workflows at scale: trigger a registration flow, survey, or digital reward for a group without starting each interaction manually.
Campaigns turn complex communication needs into predictable, repeatable programs.
The Four Core Types of Campaigns
Telerivet supports several campaign formats that map to common outreach patterns.
One-time broadcastsIdeal for announcements, alerts, invitations, or promotions. One message goes to the group you choose.
Drip or sequential campaigns
A structured series of messages sent over days or weeks based on each contact’s start date. Often used for onboarding, education, and multi-step follow ups.
Date-based campaigns
Messages are tied to specific dates in a contact’s record, such as birthdays, anniversaries, appointment reminders, or renewal dates.
Workflow campaigns
Instead of sending a message, these campaigns activate a service. Useful for surveys, forms, registrations, loyalty flows, or any multi-step interaction.
Together, these four types cover nearly every communication pattern an organization needs.
How Campaigns Fit Into the Telerivet Ecosystem
Campaigns are most powerful when paired with the rest of your Telerivet toolkit.
Contacts
Campaigns rely on contact fields such as phone number, signup date, region, role, or membership status allowing you to tailor the journey for each person.
Groups and segmentation
Target dynamic or static groups. As contacts move in or out of groups, your campaign automatically adjusts its audience.
Routes and channels
Campaigns work across SMS, WhatsApp, Viber, RCS, voice calls, USSD, and custom routes helping you manage cost, compliance, reach and delivery in one place.
Automated services
Connect campaigns with services to trigger interactive flows for an entire group at once.
Link tracking and analytics
Measure engagement across steps, compare performance, and refine your content or timing.
Campaigns are not a standalone feature. They sit at the center of your messaging strategy, using data and automation to deliver consistent communication.
Multi-Channel Campaigns Across SMS, WhatsApp, Viber, RCS
Modern audiences communicate across many platforms. Telerivet enables campaigns that meet people where they are.
You can run campaigns over SMS, WhatsApp Business API, Viber Business, RCS Business Messaging, USSD, Voice, any custom route, or other chat apps popular in your region.
Choose the best channel for each audience, configure fallback rules, or run the same campaign across multiple channels for broad coverage.
Why Timing and Cadence Matter
Campaigns help you send messages when people are most receptive. Timing and cadence influence engagement, loyalty, conversion rates, and overall satisfaction.
With Telerivet, you can create structured flows such as:
- a day-one welcome message when someone signs up
- a three-day onboarding sequence that helps them learn the basics
- a weekly educational drip for new members
- renewal reminders sent 30, 7, and 1 day before expiration
- survey requests sent after a purchase, delivery, or field interaction
This structure gives your communication a steady rhythm and removes the pressure of remembering who to message and when.
What High-Performing Organizations Do With Campaigns
Across Telerivet’s global customer base, organizations that excel with campaigns tend to:
- shift manual work into automated, reliable sequences
- personalize content using contact fields, timing, and behavior
- mix channels to improve reach and engagement
- connect campaigns with services for interactive experiences
- monitor performance and continuously adjust their approach
- coordinate across teams so outreach is consistent and aligned
- maintain clear audience segments to keep journeys precise
- reuse proven campaigns across regions or cohorts
When used well, campaigns become the backbone of communication not just another tool.
If you’d like to start setting up campaigns or explore which formats make the most sense for your organization, contact us and our team can help you design the right campaign structure.