Insights by Telerivet

If you have ever sent one message to your entire contact list and wondered why the results felt flat, you are not alone. Blanket sends often reach people who were never meant to receive them. Some customers get too many messages, others get offers that do not apply to them, and engagement drops fast. That is where audience segmentation comes in - to make sure the right message reaches the right people.

What is Audience Segmentation?
Audience segmentation is the process of grouping your contacts by shared traits like behavior, interests, or location so every message feels more personal and relevant.

Text messaging remains one of the most direct, personal, and effective ways to reach your audience. With open rates around 98% and most texts read within minutes, SMS marketing continues to outperform other channels when it’s done right.

What is SMS Marketing?
SMS marketing is the practice of using text messages to communicate directly with customers -sharing updates, offers, reminders, and alerts in a quick, personal, and measurable way. When done right, it builds trust and engagement through clear, permission-based, and timely communication.