Most organizations are already sending messages. What many are missing are the small, reliable workflows that keep people engaged without constant manual effort. Automated journeys do exactly that. They run quietly in the background, save time, and keep your audience connected whether you use SMS, WhatsApp, Viber, RCS, USSD or a combination as part of your multichannel strategy.
Here are the three simplest journeys that deliver the biggest payoff across almost every type of organization.
1. The Welcome and Onboarding Journey
This is the easiest journey to set up and one of the most valuable. The moment someone joins your list, sends a keyword, or contacts your number, they are curious and ready to engage. A short automated welcome makes the experience feel organized from the start.
A good welcome sequence can:
• Greet new contacts instantly
• Share what they can expect
• Collect helpful details such as city or language
• Add people to the right groups automatically
It sets the tone for everything that follows. Even a single message can increase trust and reduce confusion.
2. The Reminder and Follow-Up Journey
Every organization has repeating tasks that benefit from a simple nudge. Appointments, renewals, events, payment dates, program deadlines, training sessions. A reminder journey keeps these moments predictable.
This journey:
• Reduces no-shows
• Keeps schedules on track
• Cuts back-and-forth work for your team
• Increases completion rates without extra effort
You can pair reminders with a follow-up that confirms attendance, shares instructions, or asks for quick feedback. These small touches create reliability that manual broadcasting rarely achieves.
3. The Re-engagement Journey
No matter the industry, some contacts will eventually go quiet. Instead of letting those people disappear, a gentle automated check-in helps you learn who is still interested and who should be paused.
Re-engagement journeys help you:
• Bring inactive contacts back
• Identify people who still want updates
• Clean your list automatically
• Improve message deliverability and costs
A simple check-in is often enough: a quick question, a menu of options, or a helpful update. For many organizations, this one automation recovers a surprising amount of value.
Why these journeys work
These three workflows cover the most critical moments in the contact lifecycle: the beginning, the middle, and the point where attention drops off. They also give you cleaner data, better timing, and more consistent engagement without adding pressure on your team.
You do not need dozens of automations to see results. Start with these three. They are small, dependable, and easy to maintain. Once they are running smoothly, you can expand into more advanced journeys such as onboarding drips, surveys, loyalty updates, or refill reminders.