Blog

Where to start with cloud communication?

Cloud communication can mean a vast range of things.

To help clear things up for you, we’re going to break cloud communication up into a series of use cases and provide a recommended tool for each.

In this Telerivet article, we’ll cover:

• What do you need from cloud communication software?
• Cloud communication command center: Telerivet
• Done-for-you cloud communication: Teams
• Customer service cloud communications: Zendesk
• Identity verification API: Telesign
• Cloud communications tools for sales: Gong
• Telerivet: Messaging when it matters

Should you use RCS or SMS when leveraging connectivity solutions to communicate with your customers? 

The answer is often going to be SMS, but RCS is an emerging alternative. Read on to understand why. 

In this Telerivet article, we’ll cover:

• What is SMS?
• What is RCS?
• Why do organizations use SMS?
• The key RCS strengths and weaknesses
• Should I use RCS for my business communications?
• Alternatives to RCS
• Telerivet: Messaging when it matters 

Telerivet offers a complete connectivity solution for organizations to communicate in real time with customers, stakeholders, or staff anywhere in the world with an unmatched choice of providers. 

Many organizations have been forced to operate in walled gardens, paying a premium on usage due to geography or bundled features. Consolidations and shifts in the communications landscape have driven up prices in certain markets and under-served others.

Most messages fail because they feel like they were written for everyone. People tune out anything that looks generic, automated, or disconnected from their real needs. The fix is simple. A few small personalization tactics can make your messages feel human, intentional, and worth reading.

Companies and organizations are recognizing that SMS is transforming sales, marketing, and operations everywhere.

Two-way instant messaging with virtually every adult on the planet, in apps that everyone has in their phone, push notifications already enabled. If it was invented today, the hype would be sky high. 

The challenge is how to use this channel well. The first step to leveraging SMS is to use the right tools for the job. A programmable SMS API provides a powerful and flexible way of incorporating SMS into your workflows and systems.

Understanding your cloud communication options can be confusing. At Telerivet, we focus on delivering the messages that matter - so here we break down the key information you need to know about CPaaS and more. 

Growing a healthy list is not about adding as many contacts as possible for SMS marketing. It is about building an audience that actually wants to hear from you and giving them simple ways to share what they care about.

Most organizations are already sending messages. What many are missing are the small, reliable workflows that keep people engaged without constant manual effort. Automated journeys do exactly that. They run quietly in the background, save time, and keep your audience connected whether you use SMS, WhatsApp, Viber, RCS, USSD or a combination as part of your multichannel strategy.