Marge Santiago-Yap

After Checkout: The Post-Stay Messaging Playbook for Boutique and Independent Hotels

What is post-stay hotel messaging? Post-stay messaging refers to automated communication sent to guests after checkout. For boutique hotels and independent ...

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Why Philippine Property Developers Lose Leads Before Monday Morning

Speed-to-lead in Philippine real estate refers to the time between a prospective buyer's inquiry and the developer's first substantive response. Research ...

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The In-Stay Revenue Opportunity Independent Hotels in Africa and Southeast Asia Are Leaving on the Table

In-stay messaging refers to automated or semi-automated communication sent to guests while they are on the property. For independent and boutique hotels, ...

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Why Hotel Pre-Arrival Guest Messaging in Southeast Asia Is Still a Manual Job

The window between a booking confirmation and a guest's check-in is one of the most valuable communication opportunities a hotel has. It is also, at most ...

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OTP and Transactional SMS in the Philippines: What Banks, Lenders, and Fintechs Need to Know

Transactional SMS in the Philippines refers to automated, triggered messages sent to an individual recipient as a direct result of an action they have taken: a ...

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Viber, WhatsApp, or SMS? A Channel Guide for Philippine Businesses

The right answer to which channel a Philippine business should use is: it depends on who you are reaching, what kind of message you are sending, and what ...

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Business Messaging Compliance in the Philippines: What Organizations Need to Know

Organizations running customer communication programs in the Philippines operate under a specific regulatory environment. Whether you're sending payment ...

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