SMS Marketing

Acquisition gets all the attention...

But for FMCG brands, driving that second or third purchase can make the difference between a loss-leader and a flagship product.

And the fastest way to do it?

SMS.

It’s fast, personal, and already in every shopper’s pocket.

In this Telerivet article, we''ll show you how leading brands are using SMS rewards to turn everyday buyers into loyal customers - and doing it in just two weeks:

• First time purchasing vs repeat purchasing
• Why is SMS an important channel?
• The SMS play that rockets FMCG repeat sales
• Does the SMS rewards play work?
• How you can set up and run this play in as little as two weeks

As inflation lingers and consumer demand flattens, FMCG firms are returning to a familiar strategy: sharpen the offer, double down on loyalty, and stay close to the customers that matter most.

In this Telerivet article, we’ll cover a winning playbook that is driving high ROI for a series of global consumer brands and smaller players:

• It’s a strange economic environment
• What do FMCG firms do when retail is down?
• How can you consolidate your market during a squeeze?
• The winning playbook in FMCG
• The Telerivet SMS playbook in action

Most messages fail because they feel like they were written for everyone. People tune out anything that looks generic, automated, or disconnected from their real needs. The fix is simple. A few small personalization tactics can make your messages feel human, intentional, and worth reading.

Growing a healthy list is not about adding as many contacts as possible for SMS marketing. It is about building an audience that actually wants to hear from you and giving them simple ways to share what they care about.

Message Timing Matters More Than You Think

If you have ever sent one message to your entire contact list and wondered why the results felt flat, you are not alone. Blanket sends often reach people who were never meant to receive them. Some customers get too many messages, others get offers that do not apply to them, and engagement drops fast. That is where audience segmentation comes in - to make sure the right message reaches the right people.

What is Audience Segmentation?
Audience segmentation is the process of grouping your contacts by shared traits like behavior, interests, or location so every message feels more personal and relevant.

Text messaging remains one of the most direct, personal, and effective ways to reach your audience. With open rates around 98% and most texts read within minutes, SMS marketing continues to outperform other channels when it’s done right.

What is SMS Marketing?
SMS marketing is the practice of using text messages to communicate directly with customers -sharing updates, offers, reminders, and alerts in a quick, personal, and measurable way. When done right, it builds trust and engagement through clear, permission-based, and timely communication.