As inflation lingers and consumer demand flattens, FMCG firms are returning to a familiar strategy: sharpen the offer, double down on loyalty, and stay close to the customers that matter most.
In this Telerivet article, we’ll cover a winning playbook that is driving high ROI for a series of global consumer brands and smaller players:
- It’s a strange economic environment
- What do FMCG firms do when retail is down?
- How can you consolidate your market during a squeeze?
- The winning playbook in FMCG
- The Telerivet SMS playbook in action