FMCG & Consumer Brands

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How to Protect an SMS Rewards Program From Abuse Without a Fraud Platform

SMS rewards program fraud is the systematic exploitation of a consumer promotion by participants using code sharing, multiple accounts, scripted bulk redemptions, or coordinated abuse to claim rewards beyond the program's intended limits. Every organization that runs a consumer rewards program via SMS creates this abuse surface the moment the first message goes out. Most discover it after the damage is done.

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