Asia Pacific

Something happened at one of your sites. An investigator is sitting across from you and they want to know whether the relevant workers were notified before the incident. You tell them your Safety Manager sent a text. The investigator asks to see the record.

Every market in this compliance series allows URLs in SMS messages. Japan does not. Japan's major carriers commonly filter or block standard SMS containing URLs on many A2P routes as part of anti-phishing measures. A message with a link to a landing page, a ticket confirmation, a tracking update, or any other web address will generally not be delivered to Japanese recipients through standard SMS channels. This single restriction, with no equivalent in any other market covered in this series, reshapes every program that was designed anywhere else and then extended to Japan without adjustment.