Adam Henshall

SMS is a universal text messaging standard supported on every mobile device, on any network, with or without internet access. RCS (Rich Communication Services) is its successor - it supports images, read receipts, branded sender profiles, and interactive buttons, but requires Android, internet connectivity, and carrier-level RCS enablement. 

Should you use RCS or SMS when leveraging connectivity solutions to communicate with your customers? For most businesses operating globally, the answer is not either/or: SMS provides the reliable baseline, and RCS adds richness where it is supported. In markets across Africa, Southeast Asia, and Latin America, SMS remains the more consistent reach channel. Read on to understand why. 

Companies and organizations are recognizing that SMS is transforming sales, marketing, and operations everywhere.

Two-way instant messaging with virtually every adult on the planet, in apps that everyone has in their phone, push notifications already enabled. If it was invented today, the hype would be sky high. 

The challenge is how to use this channel well. The first step to leveraging SMS is to use the right tools for the job. A programmable SMS API provides a powerful and flexible way of incorporating SMS into your workflows and systems.

CPaaS (Communications Platform as a Service) is a cloud-based platform that provides communication APIs - typically for SMS, voice, chat apps allowing developers to embed messaging capabilities directly into their own applications without building carrier infrastructure from scratch. In is a developer-first model: the CPaaS provider manages delivery infrastructure and carrier connections; the customer builds the workflows and business logic on top. Understanding your cloud communication options can be confusing.

At Telerivet, we focus on delivering the messages that matter - so here we break down the key information you need to know about CPaaS and more.