Adam Henshall

Choosing the right customer engagement tools can make all the difference in how you connect with your audience.

Whether it's for marketing, sales, support, or logistics, the right platform helps you engage customers effectively and scale your business.

In this article, we’ll explore some of the top options—including Telerivet, HubSpot, and Intercom—to help you find the best fit for your needs. We’ll cover:

• What are customer engagement tools?
• Open world vs walled garden
• 3 key customer engagement use cases
• Connectivity for DIY customer engagement: Telerivet
• Prepackaged customer engagement for marketing: HubSpot
• Customer support and beyond: Intercom

With over a billion users, WhatsApp is more than just a chat app; it’s a powerful marketing tool. From promotions and surveys to seamless customer interactions, it helps businesses reach customers where they already are.

This Telerivet article breaks down how to use WhatsApp effectively, without spamming your audience.

• Why use WhatsApp for marketing?
• 1: Notify about new products
• 2: Easy customer support
• 3: Run surveys and get feedback
• 4: Offer vouchers and discounts
• 5: Unlock the social graph
• 6: Use WhatsApp calling

If a picture is worth a thousand words, how many SMS is an MMS worth?

If you want to send images to your customers, or other kinds of media beyond a simple text, how should you do it?

For a long time the answer was MMS. Now there are many options to choose from.

In this Telerivet article, we’ll look at:

• What is MMS messaging?
• How is MMS different to SMS?
• What are the downsides and limitations to MMS?
• MMS vs RCS vs iMessage
• When would you use multimedia messaging in business?
• MMS alternatives for business: WhatsApp

There are many advantages to bringing advanced tech like IVR into your business. 

Effective IVR is a pathway to maximum engagement at scale. Poorly implemented IVR, however, can damage your brand and customer trust. 

It’s a superpower - but with great power comes great responsibility. 

In this Telerivet article, we walk you through how to use IVR for best results and how to make sure you’re employing industry-leading solutions. We’ll cover:

• What is IVR?
• Our top 4 IVR use cases
• How Telerivet provides IVR
• Telerivet: Messaging when it matters

Where to start with cloud communication?

Cloud communication can mean a vast range of things.

To help clear things up for you, we’re going to break cloud communication up into a series of use cases and provide a recommended tool for each.

In this Telerivet article, we’ll cover:

• What do you need from cloud communication software?
• Cloud communication command center: Telerivet
• Done-for-you cloud communication: Teams
• Customer service cloud communications: Zendesk
• Identity verification API: Telesign
• Cloud communications tools for sales: Gong
• Telerivet: Messaging when it matters

Should you use RCS or SMS when leveraging connectivity solutions to communicate with your customers? 

The answer is often going to be SMS, but RCS is an emerging alternative. Read on to understand why. 

In this Telerivet article, we’ll cover:

• What is SMS?
• What is RCS?
• Why do organizations use SMS?
• The key RCS strengths and weaknesses
• Should I use RCS for my business communications?
• Alternatives to RCS
• Telerivet: Messaging when it matters 

Companies and organizations are recognizing that SMS is transforming sales, marketing, and operations everywhere.

Two-way instant messaging with virtually every adult on the planet, in apps that everyone has in their phone, push notifications already enabled. If it was invented today, the hype would be sky high. 

The challenge is how to use this channel well. The first step to leveraging SMS is to use the right tools for the job. A programmable SMS API provides a powerful and flexible way of incorporating SMS into your workflows and systems.

Understanding your cloud communication options can be confusing. At Telerivet, we focus on delivering the messages that matter - so here we break down the key information you need to know about CPaaS and more.