Adam Henshall

Adam Henshall is a specialist in customer-led growth and has led marketing teams across tech companies in both B2B & B2C spaces.

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SMS Marketing Examples And How to Execute Them

SMS Marketing Examples And How to Execute Them
14:25


SMS marketing is one of the most direct and effective ways to reach your audience - but only if it's done right.

In this Telerivet article, we walk through practical, real-world examples of how to use SMS marketing to build trust, deliver value, and stay compliant with regulations like the TCPA.

  • What is SMS marketing?
  • Watch out for TCPA
  • 3 SMS marketing examples
  • Promotions and discounts
  • Gather mobile numbers with verifications in onboarding
  • Run feedback surveys with added promotion

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4 Proven Cost-Effective Communication Strategies for NGOs

4 Proven Cost-Effective Communication Strategies for NGOs
13:36


In the face of uncertain budgets and growing global challenges, humanitarian organizations are being forced to do more with less.

But amid the pressure, there’s opportunity - to rethink how we communicate, how we reach people, and how we deliver impact at scale.

In this Telerivet piece, we explore how organizations like Médecins Sans Frontières, the Norwegian Refugee Council, New Incentives, and Farm Radio International are using Telerivet to build smarter, more efficient communication systems - from SMS reminders to airtime transfers, mass surveys, and beyond.

We’ll cover:

  • Now is the time of efficiencies
  • How do humanitarian organizations handle communication?
  • How the Norwegian Refugee Council scaled outreach through digital hubs
  • How New Incentives uses airtime transfers to enable cost-effective field communication at scale
  • How Médecins Sans Frontières automated SMS reminders to increase HIV testing and appointment attendance
  • How Farm Radio International uses missed calls to get feedback from farmers
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Transactional SMS: The Essential Communication Channel to Your Customers

Transactional SMS: The Essential Communication Channel to Your Customers
14:05


Transactional SMS is an automated message sent to a specific recipient in direct response to a real-world event - a payment received, an order shipped, an appointment confirmed, a password reset requested. Unlike promotional SMS, it is triggered by a system event rather than a campaign schedule, and it is expected by the recipient because it responds to something they did. This makes transactional SMS one of the highest-engagement message types in any communication program.

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7 Conversational AI Platforms to Supercharge Your Business

7 Conversational AI Platforms to Supercharge Your Business
18:22

 

We’re living in a golden age of conversational AI platforms. From customer support automation to enterprise-wide AI-driven workflows, businesses have more choices than ever. But with so many options, choosing the right solution can feel overwhelming.

Some platforms promise human-like conversations, while others focus on structured, reliable task execution. Some are built for scalability, others for regulatory compliance, and a few are simply hype-driven ventures still stuck behind waitlists.

So how do you separate practical solutions from empty promises?

This Telerivet article breaks down the most talked-about conversational AI platforms today and analyzes their strengths, limitations, and where they fit in your business. We’ll cover:

  • What is conversational AI?
  • How is conversational AI different from generative AI?
  • What are the main use cases for conversational AI?
  • The difficulty of choosing a conversational AI platform
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Conversational AI vs Generative AI: How to Use AI in Your Business

Conversational AI vs Generative AI: How to Use AI in Your Business
14:59

 

AI is more popular now than ever before. Each tech superpower is betting on it and every company seems to be trying to find a way to squeeze it into its products - whether it fits or not.

But AI is not one thing. In fact, it’s hard to say what it is at all.

Most discussion about AI currently is focused around Large Language Models, but they represent only a portion of the market for machine learning. Is some machine learning AI and other bits not? At what point does this all just become “software”?

I appreciate that if you’re reading this in 2026 while on the run from Skynet, the concern for distinctions might seem misplaced - but it’s good to be clear what we’re talking about.

In this Telerivet article, we’ll cover:

  • What do we mean when we talk about AI?
  • What is generative AI?
  • What is conversational AI?
  • How are conversational AI and generative AI different?
  • How can I use conversational AI in my business?
  • How can I use generative AI in my business?
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4 Ways to Achieve Digital Transformation for NGOs & Humanitarian Orgs

4 Ways to Achieve Digital Transformation for NGOs and Humanitarian Orgs
12:50


Digital transformation is reshaping how NGOs and humanitarian organizations deliver aid, improve efficiency, and scale their impact. With limited funding and increasing demands, organizations are turning to innovative technologies to reach more people at lower costs.

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3 Customer Engagement Tools to Serve Your Customers

3 Customer Engagement Tools to Serve Your Customers
13:39


Choosing the right customer engagement tools can make all the difference in how you connect with your audience.

Whether it's for marketing, sales, support, or logistics, the right platform helps you engage customers effectively and scale your business.

In this article, we’ll explore some of the top options—including Telerivet, HubSpot, and Intercom—to help you find the best fit for your needs. We’ll cover:

  • What are customer engagement tools?
  • Open world vs walled garden
  • 3 key customer engagement use cases
  • Connectivity for DIY customer engagement: Telerivet
  • Prepackaged customer engagement for marketing: HubSpot
  • Customer support and beyond: Intercom
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6 Ways You Can Use WhatsApp for Marketing to Connect With Your Customers

6 Ways You Can Use WhatsApp for Marketing to Connect With Your Customers
12:16

 

With over a billion users, WhatsApp is more than just a chat app; it’s a powerful marketing tool. From promotions and surveys to seamless customer interactions, it helps businesses reach customers where they already are.

This Telerivet article breaks down how to use WhatsApp effectively, without spamming your audience.

  • Why use WhatsApp for marketing?
  • 1: Notify about new products
  • 2: Easy customer support
  • 3: Run surveys and get feedback
  • 4: Offer vouchers and discounts
  • 5: Unlock the social graph
  • 6: Use WhatsApp calling
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What is MMS Messaging? The 2025 Guide to Sending Multimedia Messages

What is MMS Messaging? The 2025 Guide to Sending Multimedia Messages
12:16

 

If a picture is worth a thousand words, how many SMS is an MMS worth?

If you want to send images to your customers, or other kinds of media beyond a simple text, how should you do it?

For a long time the answer was MMS. Now there are many options to choose from.

In this Telerivet article, we’ll look at:

  • What is MMS messaging?
  • How is MMS different to SMS?
  • What are the downsides and limitations to MMS?
  • MMS vs RCS vs iMessage
  • When would you use multimedia messaging in business?
  • MMS alternatives for business: WhatsApp
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What is IVR? Use Interactive Voice Response in Your Business Like a Pro

What is IVR? How to Use Interactive Voice Response in Your Business Like a Pro
14:05

 

IVR (Interactive Voice Response) is a phone system technology that uses automated voice menus to interact with callers, letting them route themselves to the right department, provide information, or complete transactions without speaking to a live agent. It works via keypad input ("press 1 for billing") or voice recognition, and operates 24/7 regardless of call volume. Unlike SMS or WhatsApp, IVR requires no smartphone, no internet, and no app, making it a critical channel for reaching populations where data access is limited or unreliable. Effective IVR is a pathway to maximum engagement at scale. Poorly implemented IVR, however, can damage your brand and customer trust. 

It’s a superpower - but with great power comes great responsibility. 

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5 Best Cloud Communication Software Across 5 Use Cases

5 Best Cloud Communication Software Across 5 Use Cases
12:21

 

Where to start with cloud communication?

Cloud communication can mean a vast range of things.

To help clear things up for you, we’re going to break cloud communication up into a series of use cases and provide a recommended tool for each.

In this Telerivet article, we’ll cover:

  • What do you need from cloud communication software?
  • Cloud communication command center: Telerivet
  • Done-for-you cloud communication: Teams
  • Customer service cloud communications: Zendesk
  • Identity verification API: Telesign
  • Cloud communications tools for sales: Gong
  • Telerivet: Messaging when it matters
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