FMCG

FMCG leaders are facing squeezed margins and rising ad costs, making direct customer connection vital for survival.

Here is how communication orchestration turns mobile messaging into a scalable engine for profit and data ownership.

In this Telerivet article, we'll cover:

• Why FMCG firms are fighting for efficiencies right now
• Communication orchestration use case #1: Drive sales and boost revenue
• Communication orchestration use case #2: Build marketable database
• Communication orchestration use case #3: Cross-channel customer communication
• What is communication orchestration?

• Telerivet: Enterprise Orchestration for Revenue and Operations

In general trade markets, simple infrastructure often drives the biggest returns.

In this Telerivet article, we'll cover why savvy brands are choosing orchestrated SMS and messaging channels over expensive app development to drive loyalty and sales.

• When does SMS go up against branded apps?
• The advantages of SMS, WhatsApp, and Viber 
• When branded apps work and what to be afraid of
• The FMCG SMS playbook that drove $28m in one campaign
• What is communication orchestration?

• Telerivet: Enterprise Orchestration for Revenue and Operations

In the fast-moving consumer goods sector, market share is won by those who can turn a single purchase into a habit.

This is how smart communication infrastructure bridges the gap between fragmented channels and lasting customer loyalty.

In this Telerivet article, we'll cover:

• Why FMCG brands are fighting for attention
• The playbook FMCG brands are turning to for sustained growth
• Why this playbook works for FMCG
• How this playbook grew one FMCG firm to 5% market share
• Communication orchestration: Why the playbook works
• Telerivet: Enterprise Orchestration for Revenue and Operations

FMCG leaders in emerging markets often face a choice between speed and scale, assuming they cannot have both.

The reality is that with the right infrastructure, global brands are launching complex multichannel campaigns in weeks instead of months and seeing immediate, measurable returns.

In this Telerivet article, we walk through one of our most profitable playbooks. We'll cover:

• A winning campaign and how they did it
• What this campaign really achieved: $28m or 500% database growth?
• How did this FMCG brand orchestrate a winning campaign?
• How did this communication orchestration playbook work?
• What is a communication orchestration platform?
• Telerivet: Enterprise Orchestration for Revenue and Operations

Consumers today move fast. They discover products on social platforms, compare prices in seconds, and expect brands to meet them with relevant updates at the right moment. Across FMCG, beauty, retail, and D2C categories, one pattern is consistent. Brands that create simple, well timed touchpoints through messaging build stronger loyalty and higher conversion.