Text messaging remains one of the most direct, personal, and effective ways to reach your audience. With open rates around 98% and most texts read within minutes, SMS marketing continues to outperform other channels when it’s done right.
What is SMS Marketing?
SMS marketing is the practice of using text messages to communicate directly with customers -sharing updates, offers, reminders, and alerts in a quick, personal, and measurable way. When done right, it builds trust and engagement through clear, permission-based, and timely communication.