Getting Started with Viber in Telerivet
Viber has over a billion registered users, with particularly deep penetration across the Philippines, Myanmar, Cambodia, Vietnam, Ukraine, Greece, and several other markets where it is the dominant messaging app. For organizations operating in these regions, reaching contacts through their preferred channel can make a measurable difference in open rates and response rates compared to SMS alone. Telerivet supports Viber as a native route, which means you can send and receive Viber messages using the same workflows, campaigns, and automated services you use for any other channel.
Where Viber makes sense
The case for Viber is largely geographic. In markets where Viber has high adoption, it offers a channel that feels personal and familiar to recipients, supports richer content than plain SMS, and delivers without the per-message cost structure of traditional telecoms. A logistics company in the Philippines sending delivery notifications, a fintech platform in Cambodia sending transaction alerts, or a consumer brand in Eastern Europe running a loyalty campaign all have good reason to prioritize Viber over SMS where their audience is concentrated.
Viber also makes sense as a secondary channel in multi-channel programs. If your primary channel is SMS but you want to offer richer experiences to Viber users without rebuilding your workflows, Telerivet lets you add Viber as an additional route and use the same service logic across both channels.
What you can do with Viber in Telerivet
| Capability | What it means in practice |
|---|---|
| Send and receive text messages | Full two-way messaging. Contacts can reply and your services can respond, collect data, or branch based on what they say. |
| Send media attachments | Share images, documents, and other files within the conversation. Useful for order confirmations with receipts, event tickets, or product catalogs. |
| Link buttons | Add a button with custom text and a destination URL to any message. Buttons support click tracking, so you can see who tapped through. Useful for driving traffic to product pages, payment links, or appointment booking flows. |
| Quick replies | Add pre-set response options that recipients can tap instead of typing. Useful for surveys, menu-driven flows, and multiple-choice prompts. |
| Variable personalization | All route-specific parameters, including button text and quick reply labels, support Telerivet variables like [[contact.name]] or any custom contact field. |
| Automatic SMS fallback | Configure Telerivet to fall back to SMS via another route if a contact does not have Viber installed. The same message reaches everyone, regardless of which app they use. |
What organizations are building
| Industry | Use case |
|---|---|
| Retail and e-commerce | Order confirmation messages with a product image and a link button to the tracking page. Viber's media support makes the notification feel more like a receipt than a standard text alert. |
| Fintech and payments | Transaction alerts and account activity notifications sent via Viber to users in markets where the app is dominant, with SMS fallback for contacts who have not installed it. |
| Logistics and delivery | Driver assignment notifications, pickup confirmations, and proof-of-delivery requests sent through Viber. Quick reply buttons let recipients confirm receipt or flag an issue without typing a response. |
| Consumer brands and promotions | Campaign broadcasts with rich images and link buttons driving to landing pages or redemption flows. Viber's higher engagement rates in key markets make it a strong channel for promotional content compared to SMS. |
| Field operations and data collection | Organizations running distributed field teams in Southeast Asia use Viber for check-in messages, task updates, and structured data collection via quick reply sequences, particularly in areas where Viber is more reliable than SMS. |
| Healthcare and appointment programs | Appointment reminders with images of clinic locations, link buttons to directions or rescheduling forms, and quick reply confirmations. |
Is Viber right for your market?
Viber only reaches contacts who have the app installed on their number. In markets where Viber is dominant, this is rarely a concern. For mixed audiences, Telerivet can automatically fall back to SMS for contacts without Viber, so everyone gets the message regardless of which app they use.
If Viber looks like the right fit for your audience, Telerivet provisions and manages the route for you. There is no need to source a separate Viber provider or work through a third-party API. Pricing varies by country and message type. If you already have a Viber Business Messages account through another provider, Telerivet can connect to that instead.
Best practice tip
Even in high-Viber markets, some contacts will have uninstalled the app or changed numbers. Enabling SMS fallback from the start means your messages get through regardless, without needing to manage a separate send for unreachable contacts.
If Viber is a channel that makes sense for your market, get in touch with our Solution Engineers and they will confirm coverage, walk you through pricing, and get your route set up.